European playing cards once used various suit symbols, including cups, swords, coins, and clubs. The familiar French suits became widespread later.

Cards serve many games, and deck sizes and court-card images vary by region. The common modern deck does not represent every historical form of playing card.

Spread across Europe and early design changes

Playing cards probably came to Europe from the East, specifically those used by the Mamluks in Egypt, and probably arrived first in Spain since the earliest European mention of playing cards appears in 1371 in a Catalan language rhyme dictionary which lists naip among words ending in -ip. According to Trevor Denning, the only attested meaning of this Catalan word is "playing card". This suggests that cards may have been "reasonably well known" in Catalonia at that time, perhaps introduced as a result of maritime trade with the Mamluk rulers of Egypt.

The earliest record of playing cards in central Europe is believed by some researchers to be a ban on card games in the city of Bern in 1367, but this source is disputed as the earliest copy available dates to 1398 and may have been amended. Generally accepted as the first Italian reference is a Florentine ban dating to 1377. Also appearing in 1377 was the treatise by John of Rheinfelden, in which he describes playing cards and their moral meaning. From this year onwards more and more records (usually bans) of playing cards occur, first appearing in England as early as 1413.

Among the early patterns of playing card were those derived from the Mamluk suits of cups, coins, swords, and polo sticks, which are still used in traditional Latin decks. As polo was an obscure sport to Europeans then, the polo-sticks became batons or cudgels. In addition to Catalonia in 1371, the presence of playing cards is attested in 1377 in Switzerland, and 1380 in many locations including Florence and Paris. Wide use of playing cards in Europe can, with some certainty, be traced from 1377 onward.

In the account books of Johanna, Duchess of Brabant and Wenceslaus I, Duke of Luxembourg, an entry dated May 14, 1379, by receiver general of Brabant Renier Hollander reads: "Given to Monsieur and Madame four peters and two florins, worth eight and a half sheep, for the purchase of packs of cards". In his book of accounts for 1392 or 1393, Charles or Charbot Poupart, treasurer of the household of Charles VI of France, records payment for the painting of three sets of cards.

From about 1418 to 1450 professional card makers in Ulm, Nuremberg, and Augsburg created printed decks. Playing cards even competed with devotional images as the most common uses for woodcuts in this period. Most early woodcuts of all types were coloured after printing, either by hand or, from about 1450 onwards, stencils. These 15th-century playing cards were probably painted. The Flemish Hunting Deck, held by the Metropolitan Museum of Art, is the oldest complete set of ordinary playing cards made in Europe from the 15th century.

Later design changes

Packs with corner and edge indices (i.e. the value of the card printed at the corner(s) or edges of the card) enabled players to hold their cards close together in a fan with one hand (instead of the two hands previously used). An early example of a pack with edge indices and Latin suits was printed by Infirerra and dated 1693. However, this feature was commonly used only from the end of the 18th century. The first American-manufactured (French) deck with this innovation was the Saladee's Patent, printed by Samuel Hart in 1864. In 1870, he and his cousins at Lawrence & Cohen followed up with the Squeezers, the first cards with indices that had a large diffusion.

This was followed by the innovation of reversible court cards. This invention is attributed to a French card maker of Agen in 1745. But the French government, which controlled the design of playing cards, prohibited the printing of cards with this innovation. In central Europe (Trappola cards) and Italy (Tarocco Bolognese) the innovation was adopted during the second half of the 18th century. In Great Britain, the pack with reversible court cards was patented in 1799 by Edward Ludlow and Ann Wilcox. Not being registered card-makers, they worked with printer Thomas Wheeler to produce a French-suited pack using this patent, which was first sold in 1801.